Writing a Great Personal Ad or Profile (Part 1 of 2)

Whether you are writing a personal ad to be published in a newspaper or creating a profile to be posted online, you are creating a marketing tool. The product you are selling is yourself. Creating a great ad means persuading others to "buy into" your beliefs about yours strengths and attributes.

Conveniently, many online dating sites provide templates and questionnaires that act as guidelines so you can quickly create a personal ad. Sometimes the site will create your profile or ad by asking you to respond with a short essay. Writing more rather than less is always a good idea as it allows others to find you via a keyword search engine. Internet dating experts say that profiles with just a few sentences in them tend to get passed over for lengthier submissions.

Whether you are writing a personal ad or a profile it is important for you to describe yourself as honestly as possible. Most sites ask you for hard data such as your height, weight, body type, eye color, religion, smoking preferences, educational background and profession. In the body of your ad it is a good idea to describe any hobbies or interests that you may have, interests or activities that you enjoy and whether or not you like to travel. Don't share too much information. Write enough just to pique their interest.

Studies also show that profiles and ads that boast a slight personal touch attract more responses than one that is cold or too factual. Although humor plays an important component, try not to sound cynical or sarcastic (especially about yourself.) Be humble, yet stay away from self-deprecating humor such as "I'm so ugly I haven't had a date in ten years" or lines that put down the reader such as "If you are reading this you must be a loser like me."

As you compose your profile try to convey a description of yourself that is easily related to by other people. Good approaches include describing who you are, where you want to go in life, what makes you laugh, things you enjoy, pet peeves and what your friends call you as a nickname.

Acceptable words and phrases to use when describing yourself are sophisticated, loving, generous, cute, reliable, my colleagues describe me as handsome, great legs, petite, curvaceous, hourglass figure, affectionate, likes to cuddle, interested in a committed relationship, sensitive, great cook, romantic, caring, monogamous, down to earth, looking for best friend, educated and gentleman.

Words and phrases to avoid... [Continued: Writing a Personal Ad 2]